Carpe Diem Tours: London Tours Compared

Is Carpe Diem Tours worth it? Our verdict

For anyone who wants to come away able to navigate Soho and Chinatown’s food scene with confidence, Carpe Diem Tours is a strong choice, as it explains the area’s culinary diversity and introduces the stories behind dishes like Indian chaat and Chinese buns.

At a Soho local eatery, guests taste a platter featuring hummus, dolma, and halloumi, while at the final stop, classic British sticky toffee pudding is served with a beer or non-alcoholic drink.

A live guide leads this shared tour, meeting guests where they hold a yellow Carpe Diem Tours flag.

Skip it if you need gluten-free.

For something different, there is Experience Local Tours' The Great British Rock and Roll Walking Tour (£28.80 per person, 10/10 on our own popularity score), a guided walk rather than a food tour, lasting 2 hours and cheaper per person.

Its tours pick up about 27 new reviews a month on the sites we track (roughly 250 bookers a month, our own estimate) - 8/10 on the Booking Wolf popularity scale.

What is Carpe Diem Tours?

At £67.22 per person, Carpe Diem Tours' most-reviewed walk costs £3.18 more than the closest comparable tour, run by Republic Experiences at £64.04. Its tours pick up about 27 new reviews a month on the sites we track - roughly 250 bookers a month if about 1 in 10 bookers leaves a review (our own estimate, from how many reviews they gained between March and October 2026). That puts the operator at 8/10 on the Booking Wolf popularity scale.

Behind the tours, Carpe Diem Tours is a company providing tours and experiences throughout Europe.

Its range also takes in a food walking tour, a ghost walking tour, an Interactive Murder Mystery tour and a taste tour.

How much do tours with Carpe Diem Tours cost?

Carpe Diem Tours' tours cost £14.35 to £67.22 per person on Booking Wolf. The Interactive Jack the Ripper Night Walk London's Murder Mystery is the lowest-priced, at £14.35, and the London Food Walking Tour Taste Your Way Through Soho & Chinatown the highest, at £67.22.

Booking means choosing between a guided group food tour with fellow travellers in Soho and Chinatown, and a guided private food tour offering personalised stories and flexible timing. This tour is sold in three age bands - infants (0-4), children (5-17) and adults (18+) - and the £67.22 is the adult price.

What to expect on its most popular tour

For 3 hours, guests on the London Food Walking Tour Taste Your Way Through Soho & Chinatown are walking Through Soho and Chinatown, tasting hummus, Indian chaat, Chinese bun and sticky toffee pudding.

Is Carpe Diem Tours good value?

Carpe Diem Tours' London Food Walking Tour Taste Your Way Through Soho & Chinatown is priced at £67.22 per person - £3.18 more than the nearest like-for-like tour on Booking Wolf, Republic Experiences' London Food Walking Tour World Flavours in Soho & Chinatown (the same length), at £64.04. The price includes priority service and organised entry at local eateries, a guided tour of Soho and Chinatown with a local foodie, and beer or non-alcoholic drinks; gluten-free or vegan diets cannot be accommodated.

How Carpe Diem Tours compares

The tour by Republic Experiences focuses on the flavours of Soho and Chinatown, featuring guided tastings. Both tours cater well to food enthusiasts looking for a shared culinary experience.

Before you book: practical information

At the meeting point, the guide will be holding a yellow Carpe Diem Tours flag. The tour finishes at The White Horse, a cosy pub. Any level of fitness is fine.

Carpe Diem Tours: frequently asked questions