Underground Donut Tour: London Tours Compared

Is Underground Donut Tour worth it? Our verdict

For anyone who wants a hands-on introduction to London’s doughnut scene, Underground Donut Tour is a strong choice, as it features tastings at St. John Bakery and a Borough Market pastry school.

At Crosstown Doughnuts, guests enjoy doughnuts and tea whilst taking in views of Tower Bridge.

Booking Wolf's price is £59.80 per person. The Underground Donut Tour runs as a shared group experience, starting at St.

Its tours pick up about 14 new reviews a month on the sites we track (roughly 140 bookers a month, our own estimate) - 7/10 on the Booking Wolf popularity scale.

What is Underground Donut Tour?

Underground Donut Tour is a food and walking tour company in London with seven tours covering Borough Market, Tea and Doughnuts. The closest comparable tour from another operator, Rich's Authentic London Sunday Markets with a Londoner, costs £26.10 - £33.70 less than the Delicious Doughnuts & Tea Small-Group Borough Market Experience at £59.80. Its tours pick up about 14 new reviews a month on the sites we track - roughly 140 bookers a month if about 1 in 10 bookers leaves a review (our own estimate, from how many reviews they gained between March and October 2026). That puts the operator at 7/10 on the Booking Wolf popularity scale.

The Underground Donut Tour was founded by Jeff Woelker in Chicago in 2015 as a passion project to share the joy of donuts.

Its other tours include a walking food tour, a Festive Tea experience, an Artisan Sweet Treat tour, an underground donut tour in Portland, Oregon, and a Donut Adventure. It runs both shared tours and private ones.

How much do tours with Underground Donut Tour cost?

Underground Donut Tour's tours cost £31.91 to £59.80 per person on Booking Wolf.

The tour with the most reviews, the Delicious Doughnuts & Tea Small-Group Borough Market Experience, costs £59.80 per person, against £66.44 on Viator. This tour is sold in two age bands - children (1-10) and adults (11+) - and the £59.80 is the adult price.

What to expect on its most popular tour

It begins at John Bakery.

Here is the route, stop by stop:

• Borough Market (about 30 minutes).
• A pastry school - a doughnut experience at their pastry school (about 30 minutes).
• Tower Bridge - some tasty doughnuts (about 30 minutes).

Is Underground Donut Tour good value?

Underground Donut Tour's Delicious Doughnuts & Tea Small-Group Borough Market Experience costs £59.80 per person, £33.70 more than the closest comparable tripadvisor underground donut tour on Booking Wolf, Rich's Authentic London Sunday Markets with a Londoner (longer, at 3 hours) at £26.10. Tips / gratuity are not included in the price.

How Underground Donut Tour compares

Rich's tour includes a guided walking experience, whereas Underground Donut Tour lists bottled water and breakfast. The shorter outing suits those looking for a quick experience, while the longer market tour may attract those interested in a broader exploration of local culture.

Before you book: practical information

The tour ends at Crosstown Doughnuts near Tower Bridge.

Prams and pushchairs are fine. Any level of fitness is fine, and service animals are welcome.

Background & Highlights

Borough Market: Located in Southwark, London, Borough Market has been a hub for traders since the 13th century, offering a variety of fresh produce and artisanal foods.

Tower Bridge: Opened on 30 June 1894, Tower Bridge is a combined bascule and suspension bridge over the River Thames, designed to ease road traffic while maintaining river access to the Pool of London docks. Tower Bridge: Situated near the Tower of London, Tower Bridge is a Victorian Gothic-style bridge completed in 1894, featuring two towers connected by upper walkways.

Underground Donut Tour: frequently asked questions