Compared across Viator & TripAdvisor · Prices from $3.54
What to do in Florence spans food tours, cultural experiences, day trips to wine country and walking tours. Take Uffizi Galleries (Gallerie degli Uffizi): one attraction, sold across 48 separate marketplaces at prices that never match. This page ranks Florence's standouts and prices each, then BookingWolf beats the lowest - instantly where we can, by negotiating with the operator where we can't.
About Florence
Florence's catalogue runs to 2,087 bookable tours across 20 categories, led by Food Tours (468) and Cultural (457). The most-reviewed operator is Leonardo Interactive Museum with 19,564 reviews, offering food tours at competitive prices starting from $3.54.
What Sets Florence Apart
Strong focus on food and cultural experiences
High review volumes for top operators
Diverse range of day trips available
Top Activities in Florence
The best-rated option in each category, side by side.
Cancellation: 22% of Florence tours allow free cancellation, usually up to 24 hours before the tour starts — so it's safe to book early to lock in peak-season dates.
Confirmation: 87% confirm instantly when you book — no waiting on operator approval.
How long they run: The average tour is about 4.9 hours. The longest is Private Horseback Riding in Tuscany: Vineyard & Wine Tasting by Tommaso Degl Innocenti at 24 hours — pack accordingly.
What you'll pay: The median Florence tour is around $180; the cheapest options sit well below that and the longest day-trips well above. Each tour on this page shows the current price on Viator and TripAdvisor.
Cancellation, confirmation and pricing vary by tour — confirm on the booking site before paying.
When to Go & What to Budget
Price band: mixed
Notes: With tours starting at $3.54, travelers can find options across budget and premium categories.
Florence offers a variety of tours including 468 food tours, 457 cultural experiences, and 401 day trips.
Who are the top-rated operators in Florence?
Top-rated operators include Florence Free Tour-Tale with a 5-star rating and 6,689 reviews.
What is the price range for tours in Florence?
Tour prices in Florence start from $3.54, with options available across various categories.
Which neighborhoods in Florence have the most tours?
The Duomo neighborhood features 69 tours, making it a popular area for visitors.
How We Compared Florence's Tours
We checked 2,087 Florence tours across Viator and TripAdvisor in May 2026, grouped them by activity type, and picked the standout in each based on rating, review volume, and price. Ratings draw on the verified reviews aggregated under each operator. Prices were last checked in May 2026 and change — confirm on the booking site before paying.
