Compared across Viator & TripAdvisor · Prices from $6
What to do in London spans guided walking tours, cultural experiences, food tours and day trips to nearby attractions. Take Madame Tussauds London: one attraction, sold across 51 separate marketplaces at prices that never match. This page ranks London's standouts and prices each, then BookingWolf beats the lowest - instantly where we can, by negotiating with the operator where we can't.
London's tour catalogue includes 2,207 bookable experiences, with the largest categories being Tours (558) and Transport (507). The London Eye is the most-reviewed operator at 197,907 reviews, with tours starting at $6.
The best-rated option in each category, side by side.
Famous sights in London with ticket prices compared across major travel marketplaces.
Top-rated activities under 3 hours in London.
Cancellation, confirmation and pricing vary by tour — confirm on the booking site before paying.
We checked 2,207 London tours across Viator and TripAdvisor in May 2026, grouped them by activity type, and picked the standout in each based on rating, review volume, and price. Ratings draw on the verified reviews aggregated under each operator. Prices were last checked in May 2026 and change — confirm on the booking site before paying.
Last updated May 2026 · BookingWolf
